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The Psychology of Color in Marketing and Design.jpg
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Questions
  1. Why do marketing experts pay attention to colors?
  2. What feelings are connected with the color blue in marketing?
  3. Which color is often used to show luxury and elegance?
  4. How do bright colors in stores affect people?
  5. Do color meanings stay the same in every country? (Yes/No)
  6. Which two colors could be mixed to send a message of trust and health?
  7. What does the color yellow often make people feel?
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True or False
  1. Red is often used in sale signs because it feels calm and peaceful.
  2. Green is usually linked to health and freshness.
  3. White is often used in medical products to look clean and pure.
  4. Designers use color to make buttons easy to find on websites.
  5. Color meanings are always the same in every culture.
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Discussion Questions
  1. What is your favorite color? How does it make you feel?
  2. Have you ever bought something because the color caught your eye?
  3. Do you notice the colors used in your favorite brands or products?
  4. Are there any colors you don’t like to see in advertisements? Why?
  5. Do you think the colors in your country have special meanings that are different from other places?
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Answer Key

Questions
  1. Because colors can affect how people feel and think about a product or company.
  2. Trust, calm, and professionalism.
  3. Black.
  4. They grab people's attention and make them stop and look.
  5. No.
  6. Blue and green.
  7. Happy or cheerful.
True or False
  1. False.
  2. True.
  3. True.
  4. True.
  5. False.
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